MS Dhoni beats Sachin with endorsement deal of Rs 200 crore
Indian cricket captain Mahendra Singh Dhoni who has recently tied a knot with Sakshi has signed a huge 2 year endorsement deal worth Rs 200 crore with a talent management company.
The Rhiti Sports Management and Mindscapes is going to manage the Indian skipper’s long list of endorsements and brand associations, corporate profile, patents and digital rights, images, visibility on social networking sites and merchandise through a joint venture.
Dhoni has surpassed the Tendulkar’s market value where he Master Blaster Sachin had signed three-year deal with sports management firm Iconix 2006 that was worth Rs 180 crore.
Confirming the development, Rhiti Sports General Manager (Operations) Sanjay Pandey said, “Yes, we have entered into a two-year contract with Dhoni for Rs 200 crore. We have signed the contract a week back. From now onwards we will be handling Dhoni’s endorsements.”
Besides Dhoni, RP Singh and Harbhajan Singh also make the active members of the Rhiti Sports Management Company.
Dhoni is currently endorsing 22 brands like PepsiCo, Reebok, Aircel, Godrej and Hersheys. And now this deal has proved his marriage lucky for him as predicted by Dhoni’s astrologer








